Why is wwf changed to wwe

Several months later, the London Court Appeal denied WWE the right to challenge the injunction to give the company rights to the initials inside North America.

With no way to market themselves, the WWF had no choice. They had to immediately change their name. McMahon, who has always wanted to be seen as a multi-faceted entrepreneur and not only a wrestling promoter, decided to embrace the change and use it as an opportunity to amplify the "entertainment" aspect of his business. The now-WWE launched a huge marketing campaign, selling t-shirts and other merchandise bearing the slogan "get the F out", to highlight the new name. Although they had changed their name, WWE faced further issues with the marketing of archival products bearing the WWF initials.

This meant archival WWE footage, bearing the "scratch" logo had to be blurred out which ruined the enjoyment for the viewer, due to the sheer volume of t-shirts and signs bearing the logo during the period. WWE secured a victory, earlier this decade, when the court of appeal, permitted the use of the WWF name and "scratch" logo in archived footage. Like it or not, WWE seem themselves as an entertainment brand in and it is entirely possible that a re-brand would have occurred in the 's even without the World Wildlife Fund's intervention.

However, a dispute with the NWA over booking decisions led to the company breaking away and becoming the Word Wide Wrestling Federation in In , the company shortened its name to the World Wrestling Federation, a decision that coincided with the transition of the company from the hands of Vincent J.

McMahon to his son, Vincent K. McMahon the one fans know today. At the helm of the WWF, the younger McMahon began expanding operations to turn the promotion from a regional success into a national one. This meant wiping out the competition, securing syndicated television deals, selling video tapes, and signing popular talent from rival promotions like Hulk Hogan, who was working for the American Wrestling Association when he appeared in Rocky III.

This WWF was founded in April of , after a group called the International Union for Conservation of Nature was revealed to be struggling financially. Also if you are attending a WWE Live event or have a news tip for us drop us an email at fightclub at sportskeeda dot com. Billy Gunn really doesn't want a WWE vs. AEW war New User posted their first comment. Log in. WWE Feature.

The original professional wrestling promotion was founded by Jess McMahon in Modified 09 Jan Feature. WWE is broadcasted in over 36 countries! Edited by Staff Editor. Sort by: Most popular Recent Most upvotes. Vincent J McMahon took over the brand now. According to this agreement, Titan cannot use WWF written in its wrestling promotion, and they were also advised to minimize the spoken use of WWF on its live shows and broadcasts.

In return, World Wide Fund agreed that they would drop all the pending lawsuits against Titan Sports. They also allowed them to continue using their log of WWF. Everything went smooth for six years, but in , World Wide Fund filed a lawsuit against World Wrestling Federation again.